Meta Ads in the feed
4 creative angles running in parallel across Facebook & Instagram, geo-targeted to Sudbury and surrounding zip codes. Every ad drives to a single high-intent landing page.
Single-purpose landing page
Tap the ad, land here. Hero is the offer, Calendly is floated top-right, every section below answers an objection — the only CTA on the page is to book the free class.
FITNESS
THAT FITS
YOUR LIFE.
Efficient, effective 60-minute workouts designed for real people with busy schedules — coach-led, heart-rate tracked, results measured.
THE WORKOUT THAT KEEPS YOU COMING BACK.
Coach led. Heart rate based. Built for real people with real schedules — and real results.
Whether your goal is weight loss, lean muscle, improved endurance, or simply feeling better, every workout is designed to move you toward measurable results. No guessing. No wandering around a gym wondering what to do next.
Our certified coaches guide every workout, help you with form, and push you when you need it most. You'll never work out alone, and you'll never have to create your own fitness plan.
No two workouts are the same. Every day brings a new challenge that keeps you engaged, prevents boredom and helps you continue making progress long after other fitness programs become stale.
For about $12–$14 per class, members get coach-led workouts, heart-rate technology, strength training, cardio, performance tracking, benchmark testing, and a proven system that delivers results. Few fitness options can match the value.
THIS IS WHAT A CLASS LOOKS LIKE.
NOBODY WHO WALKS IN HERE STAYS THE SAME.
Real members. Real coaches. Real results — tracked, measured, celebrated.
YOU DON'T HAVE TO FIGURE IT OUT ALONE.
Real reviews from Sudbury members.
"Best workout in 60 minutes hands down. Between family and work my time is quite limited. With Orangetheory all I have to do is schedule and show up — the rest is guided from there."
"I'm noticeably stronger after just a few months. Since I sign up ahead I'm committed so I don't skip. I workout much harder here than I ever did on my own."
"Efficient, full-body workout in an hour. Coaches are amazing. Keeps me motivated to push myself. Best part is the results I've seen in only 6 weeks."
AI voice agent calls the no-bookers
If a lead fills the form but doesn't pick a Calendly slot, our AI voice agent calls them within minutes. Natural-sounding, warm, never pushy. Books straight into Calendly mid-call, or hands off to a studio rep if they ask for one.
How the voice agent works
Calendly fires the welcome stack
The instant a slot is confirmed, Calendly re-tags the lead as 'Booked' in Referrizer and triggers the 3-touch welcome stack: email confirmation, text confirmation, and an editable calendar invite. Every message tells the lead to arrive 30 minutes early and includes the “What to expect in your first class” video.
Hey {first_name} — your free intro class is locked in for Saturday 6:00 AM at Orangetheory Sudbury. Please arrive 30 minutes early so we can fit your heart-rate monitor, show you the studio, and get you set up. Watch: "What to expect in your first class" →
Editable calendar invite attached. Event: Free Intro Class at Orangetheory Sudbury, Saturday 6:00 AM. Note: Arrive 30 minutes early for check-in and heart-rate monitor fitting. Add to calendar →
Lead nurture sequence
The AI agent's 3-day burst and the 11-day Referrizer cadence run at the same time. Real SMS and email previews below — exactly what the lead sees in their phone and inbox.
Here's what to expect…
(Spoiler: it works for 36 hrs after you leave.)
He'll be the one greeting you.
Long answer inside, with what to expect minute by minute.
The offer's still here when you're ready — door's always open.
No-shows get the warm comeback
Triggered the moment the Calendly–Referrizer integration flags the booking as a no-show. Tone is rebook, not guilt-trip. Sequence exits the instant they rebook.
Life happens. Your spot's still here — pick a new time in one tap.
Here's why missing one matters less than you think — and how to bounce back.
When you're ready, we're ready.