META ADS IN THE FEED
A lead sees the ad on Facebook or Instagram, gets intrigued, and fills out a Meta lead form in under 60 seconds. Name, phone, email — captured automatically. The lead is immediately redirected to the Woburn landing page with an embedded Calendly booking widget.




SINGLE-PURPOSE LANDING PAGE
The landing page has one job: get the lead to book their free intro class. There is no navigation, no distractions, no links out. The Calendly widget is embedded directly on the page showing available intro slots at Orangetheory Woburn. The lead picks a time and confirms. From this point the funnel splits into two paths: booked, or not booked.
AI VOICE AGENT CALLS THE NO-BOOKERS
If a lead leaves the landing page without booking, the AI voice agent — John — takes over immediately. John's goal is simple: answer questions and get the lead booked into Calendly. John makes two call attempts on the same day the lead came in. Simultaneously, the first SMS of the lead nurture sequence fires right away — the lead is never left waiting in silence. If John cannot reach the lead or the lead does not book after both attempts, the full lead nurture sequence takes over from Day 1 onward.
How the voice agent works
CALENDLY FIRES THE BOOKING CONFIRMATION STACK
The moment a lead books — whether they self-booked on the landing page or John got them over the line — Calendly triggers the booking confirmation sequence through Referrizer. Three touches fire automatically.
You're all set for your first Orangetheory class at Woburn. We're excited to have you. Your class details: Date: [Class Date] | Time: [Class Time] | Location: Orangetheory Fitness Woburn, 348 Cambridge Rd, Woburn, MA 01801 Before you arrive: Show up 30 minutes early for a quick orientation with your coach. Wear comfortable workout clothes, bring a small water bottle and a towel. Want to know what to expect? orangetheory.com/en-us/workout Need to reschedule? Call the studio directly at (781) 938-0028. Do not reply to this email.
Your first Orangetheory class at Woburn is tomorrow at [Class Time]. Arrive 30 minutes early for orientation with your coach. Bring comfortable workout clothes, a water bottle, and a towel. Watch what a class looks like: orangetheory.com/en-us/workout. Need to reschedule? Call (781) 938-0028 as soon as you can.
Your first Orangetheory class at Woburn starts at [Class Time] — that's in 2 hours. Quick checklist: Arrive at [Arrival Time] for your orientation | Water bottle packed | Towel packed | Comfortable clothes on. Your coach will take care of everything else. See you soon. 📞 (781) 938-0028
LEAD NURTURE SEQUENCE
For leads who did not book after the landing page visit and after John's two call attempts, the lead nurture sequence runs automatically through Referrizer. SMS fires one day, email fires the next. Every message carries a direct booking link.
Hey [First Name], Welcome — your free class at Orangetheory Woburn is locked in, and we're genuinely glad you're coming in. Before you do, here's the one thing we ask every new member: 60 days from now, what do you most want to feel different about? Not how you look in a photo — how you actually live. More energy at 4pm. Stairs that don't wind you. Strength that still shows up at 50 and 60. Sleep that resets you. There's no wrong answer. But knowing yours helps your coach make your first class count — as a starting point, not just a workout. Hit reply and tell me. I'll make sure your coach knows before you walk in. See you soon, [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn | (781) 938-0028
Hey [First Name], If you've never done Orangetheory, here's what to expect — no surprises. 60 MINUTES, COACH-LED, START TO FINISH — Fully structured. You show up; we handle the rest. STRENGTH IS THE POINT — The floor block is real strength training — dumbbells, benches, functional work — programmed to build muscle, not just burn through a circuit. This is the part that changes how you move at 40, 50, 60. CARDIO THAT BACKS IT UP — Treadmill and rower built around the strength work, for a heart and lungs that keep up with the rest of you. The format changes daily, so you never plateau and never get bored. DATA YOU CAN ACTUALLY USE — Heart-rate monitor included. You see your effort live and get a full breakdown after — so progress is something you can measure, not guess at. A COACH IN THE ROOM THE WHOLE TIME — Correcting form, adjusting load, knowing your name. Not watching from a desk. Members average 8.6% body fat lost and 2.6% lean muscle gained in 8 weeks across 18 classes. That's not a promise — that's the data. Your free class at Woburn is ready whenever you are. [BOOK YOUR FREE CLASS] [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn
Hey [First Name], Quick and honest one — because a lot of people coming in right now are working on losing weight, whether through a GLP-1, a new routine, or both. Here's the part that often gets missed: when you lose weight, some of what comes off is muscle. And muscle is exactly what keeps you strong, keeps your metabolism up, and keeps your results from sliding back. So the goal isn't just 'lose weight.' It's lose fat, keep your strength. That's what a class like Orangetheory is built for. The strength block is programmed to hold onto — and build — muscle while the rest of your plan does its work. You're not just burning calories; you're protecting the body underneath them. No commitment, no pressure. Just come see how it feels. [BOOK YOUR FREE CLASS AT WOBURN] [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn
Hey [First Name], We could tell you how good it is. Your neighbors say it better — and notice how often it's about the people, not just the workout: ★★★★★ "Best workout in 60 minutes hands down. Between family and work my time is limited. With Orangetheory all I have to do is schedule and show up — the rest is guided from there." — Google reviewer, Woburn 4.7 stars across 105 Google reviews. Here's what those reviews have in common: nobody's doing this alone. The coach knows your name. The person on the tread next to you is glad you came back. That's the part an app can't give you. Your first class is still free, [First Name] — no commitment, no pressure. Just one hour to find out if this room is yours. [BOOK YOUR FREE CLASS AT WOBURN] [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn
Hey [First Name], Last email about your free class — I don't want to be that studio. But I want to make sure you know it expires soon at Orangetheory Woburn, and once it's gone, it's gone. Here's the reframe: this isn't one more thing on your list. It's the one hour that makes the rest of the list easier — more energy, a clearer head, a body that holds up. Sixty minutes. Free. Coach in the room. No commitment. Every week you wait is a week of that you don't get back. [CLAIM YOUR FREE CLASS — WOBURN] If the timing genuinely isn't right, reply and tell me — I'll hold your spot as long as I can. [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn | (781) 938-0028
NO-SHOWS GET THE WARM COMEBACK
When a lead booked their intro class but didn't show up, the no-show sequence fires automatically through Referrizer. The goal is simple: get them rebooked before the momentum dies. The tone is warm, not pushy — they already said yes once.
Hey [First Name], We had your spot ready this morning and hope everything's okay. Your free intro class at Orangetheory Woburn is still waiting for you — it doesn't expire because you missed today. Pick a time that works and we'll be there. [REBOOK YOUR FREE CLASS] See you soon, The OTF Woburn Team | 348 Cambridge Rd, Woburn | (781) 938-0028
Hey [First Name], No pressure at all — we just wanted to make sure you knew your free intro class at Orangetheory Woburn is still yours. We hold it open because we genuinely want you to experience what happens in that room. It takes one class to understand why people keep coming back. When you're ready, we're here. [REBOOK YOUR FREE CLASS] [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn
Hey [First Name], That's the one thing we hear most after a first class at Orangetheory. Not 'that was hard' — though it is. Not 'I'm sore' — though you might be. It's: "I wish I'd done this sooner." Your free intro is still waiting. One hour. Coach in the room. No commitment. [REBOOK YOUR FREE CLASS AT WOBURN] [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn
Hey [First Name], This is the last nudge on your free intro class at Orangetheory Woburn. We don't want it to go to waste — you already took the first step by signing up. All that's left is showing up. 60 minutes. Free. A coach who knows your name. No commitment after. If the timing is genuinely off, reply and tell me — I'll see what I can do. [CLAIM YOUR FREE CLASS — WOBURN] [Coach Name] | Orangetheory Woburn | 348 Cambridge Rd, Woburn | (781) 938-0028
MORE THAN A BOOKER — THE TEAM CLOSES THE LOOP
Automation handles the volume. The Woburn team handles the moments that matter. Three manual actions keep the entire system accurate.
ACTION 01
When a lead books via Calendly, the team manually books them into the corresponding MBO class and removes the MBO placeholder. If the team books a lead by phone, they book in MBO first, then manually add the lead into Calendly to trigger the automated confirmation sequence.
ACTION 02
Before every class, the team checks MBO. If no intro is booked for that slot, the placeholder is removed. If there's a waitlist, manage it here.
ACTION 03
This is the most important step. After each intro class, the team moves the lead to the correct stage in the Referrizer pipeline: Showed Up → triggers the membership conversion follow-up No-Show → triggers the no-show comeback sequence Sale → logs the conversion and closes the loop Canceled → triggers the relevant re-engagement path Without this step, the wrong automated sequence fires — or nothing fires at all.